Thanks to this marketing strategy a small regional start-up has become a significant market participant.
Increasing target traffic and the amount of calls and requests, reducing the cost of leads.
LiteBox is a young start-up which turned into a big organization in just a couple of years. They develop unique software solutions for trade automation. Through these solution, entrepreneurs can install online cash registers in a few clicks. The campaign to promote LiteBox online cash registers service was limited by tight deadlines, highly competitive market, and the specifics of the product itself. Nevertheless, we managed to increase traffic and maintain the quality. We used contextual advertising in Yandex. Direct and Google, targeted social media ads, Avito ads, as well as optimized SEO. Special offers, LiteBox news on changes in federal trading legislation, links to useful resources were posted on Facebook and VK.
The customer was impressed with the results of the product promotion. During the reference period, quantitative indices increased by 146%, the company’s revenues tripled. Its citation on the Internet increased too, as the brand gained more recognition. The high potential of the company wasn’t ignored; LiteBox was bought by MTS, a mobile communication giant.
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