Marketing strategy for a medical company in a saturated market in Moscow.
Increasing the efficiency of digital tools, reducing cost per lead, improving the quality of incoming traffic.
The K+31 Clinic provides services in the premium segment of the paid services market for adults in Moscow. The main work principles are openness and an individual approach to each patient. To promote the clinic’s services digitally, we used SEO, contextual advertising, social media, e-mail marketing, and CPL services. Optimization and promotion of the site in search engines, redesign and restructuring made it more effective:
Over the year, their number tripled. The K+31 Clinic’s case is commended by the market experts; it took second place for the Best Performance Campaign for Tagline Awards 2016.
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