Tourister

Development of an out-of-the-box site for TOURISTER, a company that organizes unusual tourist trips all over the world. The site should become an outstanding sales tool.

Plan your own trip! The site offers a simple and convenient trip organization system. You choose your travel destination, mix means of transport, read suitcase packing tips, make a prepayment and then go off on an incredible trip for new experience, up to ten days.

The project is based on the idea of the unlimited world of traveling: freedom and beauty of nature, adventures and connection of people of different occupations. It shows in every detail of the site, from the interface to the fonts.

The unique, colorful atmosphere is created by using real trip photos as the background of the main page. As you look at them, your thoughts travel to hot savanna, to the mountains and fast rivers. Nothing should distract the user from the main content, so we moved the text boxes, placed the main menu in the upper right corner and social network links in the left.

The information is put on the page according to the increase of interest in the company’s services (upcoming trips, exclusive routes, the link to the YouTube channel, branded equipment). In the end of this chain the user gets an offer to leave their contact information in order to go through the trip details.

The site is intuitive and emotionally charged. To portray excitement and uniqueness of each trip, we used lively photos and videos instead of texts. The combination of colorful pictures and the travelers’ reviews creates a friendly atmosphere and shows how much people unite in the wilderness.

An informal Pollock1C Regular font used in the headings highlights a freedom-loving nature of the entire site.