Redesign of the existing site, development of the new solution with adaptive design and updated structure.
Samartists is a platform that offers its customers event planning, choosing executing agents from the database and even inviting a celebrity. They requested that the site structure and its design should be renovated, as the company got a new corporate style, and, therefore, their current site layout is visually outdated. The new site should attract customers and increase the number of orders.
The concept is based on the idea of a brief interactive presentation of two main types of services, which are event production and inviting artists. We kept the amount of additional blocks and sections to a minimum on purpose. The users should understand that this website is not an information, news, or music portal. The aim of the site is to present the company’s line of business and services. These focus areas had to be highlighted.
We separated site sections from so called quick user actions and created an additional bar with the following features:
The website design brings together vividness and creativity and strict, well-organized process. To achieve it, we used the following stylistic features: 1. Combination of a handwritten font with a geometric font on the main page; 2. Combination of the secondary lines width and the frames width in the interface elements; 3. Combination of lively casual vibe that the photos of artists have with the UI geometric elements. The web pages’ skeleton is built on a special grid of semitransparent single-pixel lines that are displayed above the photos. At the same time, the visual blocks with the photo content are animated. Since the latter prevails, special color correction processing was used for the photos to achieve unified visual style.
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